 | Today I was standing on the platform at Redfern, waiting for the feeling to return into my cold fingers, when all of a sudden. In the distance. A puff of steam appeared. |
A steam train, such a rare and welcomed site in the city. As it got closer I was surprised to see it wasn't any normal steam train. It was the Cadbury Joyville train, complete with train drivers in dark blue uniforms
Now call it kitsch or a stunt but I was blown away. What a powerful way to deliver a brand message. Suddenly got a craving for some Dairy Milk.......
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