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Now that's what I call positive Marketing

27/6/2012

1 Comment

 
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Today I was standing on the platform at Redfern, waiting for the feeling to return into my cold fingers, when all of a sudden. In the distance. A puff of steam appeared.
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A steam train, such a rare and welcomed site in the city. As it got closer I was surprised to see it wasn't any normal steam train. It was the Cadbury Joyville train, complete with train drivers in dark blue uniforms
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Now call it kitsch or a stunt but I was blown away. What a powerful way to deliver a brand message. Suddenly got a craving for some Dairy Milk.......
1 Comment
Lorraine @ Not Quite Nigella link
1/7/2012 08:28:29 pm

Even though I don't really like Cadbury chocolate, that is very impressive indeed! :o I would have been similarly intrigued :)

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